WIN plc, a leading provider of interactive mobile entertainment and information services, today announced that its Enterprise Platform is the first to offer text message to ‘Tweet’ conversion. Organisations using the WIN platform will now be able to offer customers the choice of texting a ‘Tweet’. This ‘Tweet’ which will be automatically posted to one or more Twitter feeds in addition to other mediums of choice. The Twitter feed will therefore provide a point of interaction for all customers presenting the organisation with a single customer view. The service has been used extremely successfully at a number of recent mashup* events where a ‘video wall’ displays questions and observations received directly from the ...Read More

Businesses now have a uniquely powerful marketing platform available to them thanks to today’s announcement that Alterian (LSE: ALN) a leading international integrated marketing platform provider, has acquired Techrigy Inc., a global leader in social media monitoring and analytics software. This acquisition follows another successful year for Alterian, with a 73% increase in revenue reported for the financial year to 31 March 2009. Alterian’s acquisition of Techrigy enables a fundamental shift from mass marketing to marketing based on engagement and conversation with the individual. The augmentation of Alterian’s existing technology portfolio with the robust Techrigy social media monitoring and analytics solution means marketers ...Read More

FastPencil today announced the beta launch of the first self-publishing platform that allows authors to write, share, publish and sell their books. FastPencil (www.fastpencil.com) strips out the cost and complexity of the publishing process and allows anyone to write and publish a book regardless of the topic or their experience level. Writers now have a single service to create and write a book, easily share their work with trusted friends and publish instantly as traditionally bound books or paperless e-books. Through a process called Guided Collaboration, FastPencilers can connect with like-minded people, pool resources, chat, gather feedback from reviewers and collaborate with other authors. “FastPencil makes the book-writing ...Read More

In 1997, Dr. Deepak Dutta launched his free classified site ClassifiedsForFree.com. Since then, it has become one of the most popular online free classified sites. Today, ClassifiedsForFree.com introduces videos in all free classified ads posted at the site. “In the last few years since the rise of YouTube’s popularity, people are increasingly using short video clips to generate a variety of contents, including classified ads. Visitors to our site wanted to use videos in their ads and we have worked hard to fulfill their need,” said Dr. Dutta. “Today, almost all cell phones have video recording capability. Short video clips describing a product for sale can be recorded and uploaded in minutes in popular video sharing sites, ...Read More

Impact Engine, the advertising technology company that pioneered display-ad campaign performance optimization, announces a new partnership with ITZ Publishing Inc., national experts in online media strategy and sales. The partnership names ITZ as Impact Engine’s exclusive distribution partner to online newspaper and magazine verticals. “We are pleased to announce the ITZ Publishing distribution partnership,” says Neil Greer, CEO of Impact Engine. “ITZ provides an exceptional network of relationships with online publishers and media groups that’s founded on their talent for delivering measurable results.” Impact Engine and Portland-based ITZ Publishing will work together to deliver Impact Engine’s new ...Read More

Zeep Media has increased the number of SMS messages available to advertisers and marketers to 4 million per month, opening the door to a huge mobile audience and becoming North America’s largest self-serve SMS advertising network. http://zeepmedia.com/ Zeep Media is a mobile technology company specializing in SMS advertising that was founded in 2008 with a mission to empower advertisers and mobile content producers. Advertisers place effective, highly-targeted SMS ads while SMS content publishers run those ads on their content for a share of the ad revenue. Zeep Media already has a roster of advertisers who are poised to take advantage of the increase in volume, but is looking to expand it’s list of advertising clients to take ...Read More

Mom’s are always looking for ways to save on used and new baby and maternity items. A new website named Mom2MomTrader.com is making it’s debut on the net for moms that like to find phenomenal deals on baby gear, clothes and maternity items. Unlike bidding sites where you have to wait to see if you won the bid or not or pay for those shipping fees, Mom2MomTrader is website where moms get first dibs on items locally. Finding used items close by, such as strollers, clothes or even furniture can be a tremendous cost savings for moms and dads. At Mom2MomTrader, you will only find postings for baby, toddler, and maternity items. The website is family friendly, moms do not need to worry about any other kinds of listing that should ...Read More