Synapse India Secures Google Adwords Certified Professional Recognition
Published August 2nd, 2009
When a company achieves recognition as a ‘Certified Individual’ under the Google AdWords Professionals program, it is known that the company has accomplished the comprehensive requirements set by Google. First of all, that is of having passed the Google Advertising Professional Exam. Other requisites include managing an AdWords account in My Client Center for 90 days, while maintaining an equivalent of at least US$1,000 total spend for its ‘My Client Center’ account during this time.
Synapse, an Internet marketing enterprise based in Noida, India, recently announced this distinction achieved by it. As the CEO, Shamit Khemka, Synapse says, “We now have professional whom Google qualifies of having expertise in the domain of online marketing & Pay per Click programs.”
Pay per click (PPC) is an online advertising model used on search engines and content sites, in which advertisers pay only when their ad is clicked. Google AdWords, Yahoo! Search Marketing, and Microsoft AdCenter are the three largest network operators and PPC providers.
Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google’s search engine on ads (also known as creatives by Google) for relevant words are shown as “sponsored links” on the right side of the screen, and sometimes above the main search results.
Google AdWords upkeeps its credibility by necessitating the certified company to pass the exam every two year. Once recognized, the company needs to renew its subscription in order to maintain its reputation.
Recognition alike from Google means a credible web identity that is in complete understanding of this Search major’s complex functioning. The same also entails a thorough creative and technical knowledge of the domain of online advertisement.
Keyword targeted advertising which directs benefits from Google’s massive search traffic is easily the most common of online advertising method that most companies adopt to attract traffic online. Hundreds of dollars are spent world over by advertisers with a hope of benefitting from targeted website traffic and better product/service selling thereby.
Google AdWords is based on pay-per-click (PPC) principle. Site-targeted advertising draws benefits from ingenious text and banner ads. Advertisers can specify the keywords that trigger better promotion from their ads.
In the highly competitive Internet marketing domain today, a Google AdWords certification is a sure step towards establishing a dependable business credentials for Synapse.
