Proton Cars (UK) launches 80 websites
Published November 20th, 2008
Proton Cars (UK), one of the UK’s leading automotive brands, has appointed creative agency Xcetra Media and digital marketing agency itineris to deliver a major new online project. Itineris and Xcetra are developing more than 80 individual websites for Proton’s UK dealerships. The itineris i.content® content management system will enable Proton to provide each member of its UK network with a local website which is tailored to the individual requirements of each dealership whilst retaining a corporate feel. Xcetra has been working with Proton since March this year, providing creative solutions on a range of offline and online projects.
Proton Cars relies heavily on its dealer network to secure UK sales as well as reinforcing its brand identity. Simon Park is Proton Cars (UK)’s general manager for sales & marketing; “The core Proton website (proton.co.uk) was redesigned in 2007 and since its re-launch has been successful in generating brochure and test drive enquiries. However it is key that we have a local presence as well as national, hence the need for individual dealer sites.”
“People searching for a new car will generally search on Google or similar sites to find a car they like within their area; the local dealer sites will help to improve our presence/ranking in search engine listings so that customers can find their ideal vehicle quickly,” Simon continues. “We understand that our customers like dealing with a local sales team which offers a personal service and the new dealer sites will reflect this.”
For more information on Proton Cars (UK) Ltd visit www.proton.co.uk.
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