Mobile Media Advertising Opportunities
Published November 5th, 2008
Reportlinker.com announces that a new market research report related to the Wireless industry is available in its catalogue.
Mobile Media Advertising Opportunities: The Market For Advertising
http://www.reportlinker.com/p096725/Mobile-Media-Advertising- Opportunities-The-Market-For-Advertising.html
Personal, always on, ubiquitous and connected, mobile has the potential to become a potent advertising medium. However, some factors are slowing down the development of the market. The report provides basic metrics relevant to the take-up of mobile advertising and gives an overview of the players involved in its value chain. The report then provides a recap of recent consolidation and funding in the industry, before providing analysis and forecasts for advertising tied to four mobile content types: TV, VoD, user-generated content and games. It also examines advertising within search and communication services, and provides insight on operators’ strategies.
The report features results of the survey conducted within GroupM’s 25 international agencies on mobile advertising perception from the advertiser’s perspective. Finally, the report studies key players (including Nokia, Microsoft and Google) and the vertical integration strategies of those companies.
Key findings:
Global mobile media advertising expected to reach €1.77bn in 2012
With €1.5bn globally in 2012, mobile TV will capture bulk of audiovisual advertising on mobile devices
Mobile VoD advertising expected to be worth €213m globally; China, Europe and North America provide the biggest opportunities
Mobile games and music will be used primarily for marketing and promotional campaigns
Survey of GroupM agencies shows creatives experimenting with multimedia capabilities of phones
Nokia, Microsoft and Google are investing heavily in what is seen as the next big advertising medium
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