Stolichnaya Auction
Published July 27th, 2008
Stolichnaya makers of Russian vodka look set to become the centre of a multi-million-pound bidding war following Pernod Ricard’s takeover of Swedish maker Absolut.
Bacardi-Martin, Campari and Brown-Forman are being tipped as possible suitors, as Diageo has effectively ruled itself out after buying Ketel One.
Analysts say that vodka is the most dynamic global spirits category. Stolichnaya currently controls around 5% of the vodka sector in the United States, the world’s most important spirits market, where vodka consumption is growing by over 6% a year.
Despite Stolichnaya’s relatively modest market share it is growing at a faster rate thanks to its strong Russian heritage and premium positioning. The UK is Stolichnaya’s third biggest export market behind the US and Greece.
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