Absolut vodka auction won by Pernod Ricard
Published March 31st, 2008
Pernod Ricard SA has won an auction to acquire Sweden’s Vin & Sprit AB, with the global drinks giant beating out Fortune Brands Inc. of the U.S. to become the owner of the prized Absolut vodka brand, people familiar with the matter said.
The details of the winning bid weren’t immediately clear, but V&S, which is owned by the Swedish government, was expected to fetch as much as $7 billion. The results of the auction were set to be announced Monday morning, the people said, four days after final bids were due.
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