Google Defends DoubleClick Deal In Senate hearings
Published September 28th, 2007
Google Chief Executive Eric Schmidt told legislators on Sept. 27 that the company is exploring whether to let users keep Google from tracking the sites they’re visiting. To do so, the company would enable Web surfers to shut off so-called cookies, the bits of code used to track the sites visited by individual computers and deliver ads related to those sites. Schmidt outlined that and other steps in an e-mail to Senator Charles Schumer read during a Senate hearing concerning Google’s proposed purchase of DoubleClick. Google also is investigating technology that would keep user data collected from different sources from being concentrated in one place, and ways to better notify customers of Google’s data-collection practices.
Opponents say owning DoubleClick will give Google too much control over online advertising, and in particular the user data collected and stored on Google’s computers.
Related Articles
