Google Expands Print Ads Program
Published July 18th, 2007
Google has said it will expand the size and scope of its newspaper advertising program to include customers of its AdWords search-ad service. The Mountain View, Calif, company said its Print Ads program allows advertisers to buy traditional newspaper space in national and local papers within a single Web interface. The company said the program started in November 2006 with a test that included 50 newspapers and a small group of advertisers. Google said the program has grown to more than 225 newspapers.
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