Yahoo to Buy Right Media for $680 Million Cash and Stock
Published April 30th, 2007
Yahoo! Inc., the most-visited U.S. Web site, plans to acquire the remaining stake in Right Media Inc. it doesn’t already own for $680 million in cash and stock, aiming to increase online advertising sales.
Right Media runs an online advertising auction site, Sunnyvale, California-based Yahoo said today in a statement distributed by Business Wire. Yahoo acquired 20 percent of privately held Right Media in October, allowing Yahoo to sell ads more efficiently on its less-visited Web pages.
Online exchanges allow Web publishers to sell advertising slots that they weren’t able to market. As it competes with Google Inc., Yahoo wants to bolster the more than 20,000 buyers and sellers of advertising that now trade through New York-based Right Media’s service, Yahoo said.
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