Online Channel Protection from MarkMonitor Boasts Direct Interface to eBay VeRO Program
Published April 24th, 2007
MarkMonitor®, the global leader in enterprise brand protection, today announced that Online Channel Protection™ from MarkMonitor is the first brand protection solution to provide a direct reporting interface to eBay Inc.’s (eBay) Verified Rights Owner (VeRO) program. This direct interface offers real-time reporting of copyright and trademark infringement including counterfeit protection for brand owners. The licensing agreement between MarkMonitor and eBay highlights the online auction giant’s commitment to brand holders and consumers in its online marketplaces all over the world.
MarkMonitor integrated the direct interface between its Online Channel Protection solution and eBay’s VeRO program using eBay’s VeRO Reporting APIs (application programming interfaces). In addition to expedited processing of infringement claims that include listings of counterfeit goods, the direct interface provides brand owners with real-time status updates for everything reported to eBay. This new functionality enhances the existing MarkMonitor capabilities that allow brand owners to perform ‘one step’ searching and reporting of infringements across sellers and across dozens of eBay’s international auction sites, significantly reducing the amount of time and resources needed to shut down infringing auctions.
In the fourth quarter of 2006, 222 million eBay users generated a total of 610 million listings. “eBay is committed to protecting the intellectual property rights of third parties and to providing its users with a safe place to trade,†said Jay Monahan, Deputy General Counsel for eBay. “We consistently take great strides toward ensuring expeditious removal of fraudulent listings and are dedicated to continually providing the best solutions for stopping infringements. By granting MarkMonitor the ability to directly report listings to us, we are helping to ensure an even quicker, more efficient and convenient compliance.â€
“Our goal is to help companies protect their brands from online threats that not only hurt company revenues, reputations and customer relationships but also endanger the success and continued growth of e-commerce,” said Frederick Felman, chief marketing officer of MarkMonitor. “Speed is the key to stopping abuse and to avoiding loss. Direct integration of MarkMonitor Online Channel Protection with eBay’s VeRO program means MarkMonitor customers gain a critical advantage in the battle against online counterfeiting.â€
Online Channel Protection, the most comprehensive online monitoring and enforcement solution for fighting counterfeit and gray marketing selling online, is part of the full suite of MarkMonitor brand protection solutions. MarkMonitor solutions are designed to assist corporations in every step required to establish and defend their brands wherever they may appear on the Internet.
About MarkMonitor
MarkMonitor, the global leader in enterprise brand protection, offers comprehensive solutions and services that safeguard brands, reputation and revenue from online risks. With end-to-end solutions that address the growing threats of online fraud, brand abuse and unauthorized channels, MarkMonitor enables a secure Internet for businesses and their customers. The company’s exclusive access to data combined with its real-time prevention, detection and response capabilities provide wide-ranging protection to the ever-changing online risks faced by brands today. For more information, visit www.markmonitor.com.
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