Mobile Web Use Higher In The U.S. Than Europe
Published March 13th, 2007
A survey from the Online Publishing Association targeted a roughly equal number of respondents in the United States, the United Kingdom, France, Italy, Germany, and Spain. Some of the samples were weighted to reflect the mobile populations in each country. Now to the findings:
* 76 percent of respondents in both the U.S. and Europe have access to the mobile Web while 32 percent actually use it.
* 71 percent of U.S. respondents have mobile Web access and 41 percent are mobile Web users.
* 77 percent of Europeans have mobile Web access and 31 percent are users.
That’s right, according to this survey, a higher percentage of Americans use the mobile Web than Europeans. Let the emails begin. Now back to the findings:
* The U.K. leads in terms of mobile Web use with 54 percent of respondents saying they use it regularly.
* Italy is number two with 41 percent using the mobile Web. Germany and Spain are tied in terms of mobile Web use — 40 percent — while France was the lowest with only 34 percent of respondents saying they’re regulars on the mobile Internet.
* Income was the key driver to adoption of the mobile Web. 29 percent of those surveyed with incomes of over $100,000 a year use the mobile Internet while only 15 percent of those with incomes of less than $50,000 are users.
* The survey found that the U.S., U.K., and France will experience the greatest growth in mobile Internet use in 2007.
* Roughly one-third of all mobile Web users are satisfied with their experience. User satisfaction is much higher in the U.S. than in Europe (35 percent of U.S. users are satisfied compared with 26 percent of European users).
* In Europe mobile user satisfaction was highest in the U.K. and Germany and lowest in Spain and France (respectively).
* Site load was the biggest concern with both U.S. and European users.
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